It doesn't take any training to recognize that the world's economy has taken a precipitous fall.
It does take effective and proven professional development training to guide impacted organizations back to the summit.
That is the value of Disney Institute.
To some it may seem counter-intuitive to invest in professional and career development while in the midst of a stagnant economy. My answer is that professional development doesn't cost. It pays. It pays by creating a framework of focused energy in a vacuum of uncertainty. It pays by helping an organization gain share in a slow economy. It pays because it has been proven to strengthen employee morale and retention, which will be critical to emerge from tough times. And at Disney Institute, our programs travel to client locations to provide a more cost-effective and efficient way to impact organizations and inspire their employees.
From the very beginning, our company and our professional development programs have never strayed from essential business truths. By listening to our own advice and by following the lessons that were established and perfected over the past 80 years, we remain a leader in retaining employees, in establishing customer loyalty, in expanding our brand, in generating profits, in maintaining a competitive edge. In short, Disney is built to last.
Others have learned from Disney, trusting us because they trust our history of success. In the programs offered at our clients' headquarters and at Disney Destinations around the globe, organizations from across the nation and around the world have learned proven philosophies, adapted critical lessons, and implemented effective processes to reap the rewards of improvements in leadership, management, service, brand loyalty, and creativity.
Nearly every day you can pick up a newspaper and read an ongoing series of case studies of how not to do business. As head of programming at Disney Institute, I'm most proud of adhering to steady and proven business lessons that can help any business – your business – find a way through these tough times and navigate a path to excellence.
Bruce Jones
Director of Programming, Disney Institute
From: http://www.wdwinv.com/files/ditalkingpoint/2008/november/brucejones.html
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