ICE -Innovation, Creativity, Entrepreneurship @ CapitaLand

In 2007, 10 ICE Camps were conducted. 400 participants came from Australia, China, Japan, Philippines, Malaysia, Thailand and Singapore to network and generate ideas.

For CapitaLand, innovation, creativity and entrepreneurship are key success factors that will differentiate the Group from its competitors. With this in mind, the ICE (Innovation, Creativity, Entrepreneurship) programme was started in 2006 to be the ‘entrepreneurial glue’ that harnesses CapitaLand’s real estate strengths – deep market and real estate domain knowledge, financial engineering skills, strong management bench and robust balance sheet – into one powerful whole. This Group-wide initiative aims to tap on the innovative spirit, creative energies and enterprising mindsets of all staff. In 2007, 10 ICE Camps were conducted. 400 participants came from Australia, China, Japan, Philippines, Malaysia, Thailand and Singapore to network and generate ideas. A total of 350 ideas were submitted to ICE Berg, a platform that rewards staff when they contribute their ideas. The objective of the ICE Camp is to equip participants with the framework and process to generate, evaluate and market ideas. The ideas can cover products, services, processes, business models and management practices – anything that can improve performance. Members of the senior management attend a presentation session at the end of the second day to consider these ideas and to help shape the ideas into something that can be implemented. Besides ICE Camps, ICE-related events were conducted to promote networking in a fun setting and to stimulate learning beyond the classroom. These included sessions with “ICE personalities” like The Ascott Group President and CEO Jennie Chua and visits to companies known for having an “ICE tradition” like IKEA and 3M. From:http://www.capitaland.com/export/htmlgalleries/AnnualReport2007